NPR Podcast
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Why it’s so hard to resist holiday sales (and how to try)
Malls are designed to overwhelm our brains.
Add the stress of holiday shopping, and a quick trip to pick up presents could turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromarketing to entice you. Retailers create urgency and scarcity to push you to give into the emotional part of your brain, motivated by the release of dopamine.
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Why it’s so hard to resist holiday sales (and how to try)
Malls are designed to overwhelm our brains. Add the stress of holiday shopping, and a quick trip to pick up presents could turn into an hours-long shopping spree thanks to all the ways stores use research from fields like consumer neuroscience and neuromar
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